via Dove Alternative Facts Ad Against Trump Administration

The internet has been having a field day since Kellyanne Conway referred to Donald Trump’s inaccurate inauguration numbers as “alternative facts.” The Twitter hashtag was born, and countless people took to social media to offer up their own invented truths. (Including our favorite “It is not Monday. It is still the weekend. Period.”)

But it’s not just general public getting in on the fun — major beauty brands are, too.