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Obsess Over This Scent


Time for a new obsession? Check out Nicolas Ghesquiere’s new fragrance, Balenciaga Florabotanica, Eau de Parfum, $95.

Balenciaga, in collaboration with Coty, Prestige and IFF created the new fragrance FLORABOTANICA which attracts with its modern ingredients.

The composition was developed by perfumers of the house of IFF, Olivier Polge and Jean-Christophe Herault, who created the scent using mint, carnation, hybrid rose, caladium leaves, amber and vetiver. The composition has a distinct, and very seductive, floral character.

The advertising campaign is decorated with three metal sculptures resembling the Ghesquière floral print created a few years ago. Photos for the campaign were taken by Steven Meisel, and the face is actress Kristen Stewart, wearing a dress from the floral collection.

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